On the other hand, the query Dog Motion Picture means something else entirely, and it’s important for search engines to know the difference. For SEO purposes, when we measure TF-IDF’s correlation with higher rankings, it performs only moderately better than individual keyword usage. In other words, generating a high TF-IDF score by itself generally isn’t enough to expect much of an SEO boost.
Outbound links from your site also impact the quality of your content and pages in Google’s eyes. If you have implemented the previous three checklist points, this next step should be easy. The hub and spoke architecture is a powerful way to dominate entire topics, not just individual keywords. Not only does this waste link juice, but it also does serious damage to the experience your users get, which has a knock-on effect on many other metrics. To make this entire process easy, I use Link Whisper which suggests relevant links for me.
It’s also used when an image file cannot be loaded, ensuring that an explanation of the image is still presented. On-page SEO is not just about adhering to search engine guidelines, but it’s a strategic approach that can profoundly influence the success of your B2B marketing efforts. You’ll want to regularly review your internal and external links to ensure they are still valid and point to the intended destination. For example, when you write a page around “Paris”, include semantic keywords like “Capital City of France”, “City of Love”, “Eiffel Tower”, etc. By including these semantic keywords there’s no room for assumption from search engines that the page is not about anything but Paris city in the country of France.
📝 22. Your Primary Keyword At The Start Of Your Title Tag
If Google chooses to use your meta description, don’t be surprised if it changes its mind later. When people searched for “what is wordpress multilingual seo,” Google wanted to BHS Links display our page but customized the description to match the search term. Similarly, when it comes to adding your keyword to more subheadings, use your own judgment.
- For example, a website owner can control the technical issues, meta tags, and quality of the content of the site.
- Here you can see competitive pages currently ranking in SERP, and get an idea as to whether the content of your page can outrank what is ranking currently.
- It also keeps your website relevant, up-to-date, and in tune with what your audience is searching for.
- On Page SEO is all about optimizing the elements on your website.
Why Should You Audit Your Internal Links?
If that’s true for your store, you’ll have to find another solution. On Shopify, product tags allow you to add filtering options to collection pages, making it easier for shoppers to find exactly the right product. You can also choose to no-index blog tag pages so they don’t show up in search results, thereby meaning they won’t affect your store’s SEO. The good news is, learning how to find orphan pages (and fix them) is easier than you think. And doing so can improve your website structure, visibility, and overall performance in search results, ensuring that it performs at its best. The specter looming over most SEO-related conversations in 2025 is AI.
For example, squarespace.com/pricing helps search engines categorize the page as a plan pricing page and makes the page content clear for browsers before they even click through. It directly impacts search engine rankings, user experience, and the discoverability of your content. Neglecting on-page SEO can hinder your site’s visibility and user engagement. Including images can help you rank in Google Images and drive more traffic. Start by writing descriptive alt text to explain your images to both search engines and users who rely on screen readers. Internal links are the links that point from one page of your website to another.
While good to prioritize, it’s important to avoid keyword stuffing. This is the practice of overusing keywords to aid higher ranking in SERPs. Using specific keywords where possible as well as synonyms and phrasing alternatives that are semantically the same can optimize your pages while keeping text fluid and natural. That’ll keep pages readable for visitors and avoid search engine penalties from overusing keywords. Adding keywords to your URL helps explain your page content to search engines and users, as well as reflecting where the page sits in your website.